Promoter / Booker
Hailing from Brighton in the UK, Sarah has over 15 years experience in dance music events and has promoted some of the UK’s biggest brands and artists around the world.
After managing venues and promoting club nights Sarah went to work for and eventually bought the Brighton based, award winning record label and events brand SuperCharged. To this day the brand continues to present over 30 club shows & festival stages a year and retains a stronghold as being one of the most reputable club brands in dance music on the South Coast.
Whilst maintaining the ground level club events Sarah has continued to develop her skills and expand her knowledge into new areas of the events industry, working along some of the industry’s most exiting music artists and expanding across the global music events market.
Working with the RAM records team, Sarah helped to expand their events business into new areas and take on larger venues, with their first Andy C ‚All Night’ at Brixton Academy, whilst also managing all the labels tours and events. Continuing to be a lead booker and consult for various festivals both in and outside the UK she has maintained her reputation as one of the industries ‘go to’ members when it comes to live events and an authority that is respected across the scene.
Currently Director at AEI Live Sarah manages and programs international tours and festivals while consulting on strategy and trends. Constantly aiming to push forwards and taking on new challenges within their expanding business, whilst also maintaining the event brands and relationships she has built around the country.