EVENTS: LABEL NIGHTS VS NON-LABEL NIGHTS

label-nights

EVENTS: LABEL NIGHTS VS NON-LABEL NIGHTS

There are two types of club event in bass music right now: Promoters who book across the field and labels that have become promoters and started hosting their own events to highlight their brand. This discussion will address the benefits and drawbacks of both types of event. Do label events limit the variety and scope? Do non-label promoters find it harder to create a face or personality for fans to identify with? How do label events work in tandem with the larger picture in terms of releases? This discussion will answer these questions while breaking down the challenges and benefits of both types of club event promotion.

Moderator: Hans Machiels – Murdock DJ & Promoter